On March 26, 2025, the intersection of timeless tradition and cutting-edge fashion took center stage at Shanghai Fashion Week as FIYTA, China’s pioneering watchmaker, unveiled its exquisite Non-Heritage luódiàn (Nacre Art Mini Gold Watch) in collaboration with avant-garde fashion label NMTG. Together, the brands crafted a mesmerizing narrative that bridged centuries-old craftsmanship with futuristic aesthetics, celebrating the harmony of culture, technology, and style.
A Dance of Light and Legacy
Inspired by China’s intangible cultural heritage of luódiàn, or mother-of-pearl inlay, FIYTA’s latest masterpiece reimagines this ancient art form through a modern lens. The watch’s dial glimmers with meticulously arranged natural pearl shells, forming a radiant butterfly motif. This delicate design pays homage to the Chinese cultural symbol of “butterfly (fúdié)”—a homophone for “fortune” and “butterfly”—embodying blessings and elegance.
While rooted in tradition, the watch embraces contemporary minimalism. Clean lines, a sleek gold case, and a refined color palette transform the piece into a versatile accessory that transitions effortlessly from day to night. It’s a testament to FIYTA’s philosophy: preserving heritage while embracing progress.
Fashion Forward, Culture Deep
The collaboration with NMTG amplified this fusion. Known for its tech-infused apparel. The runway became a canvas where the past and future converged—silken fabrics flowed alongside holographic accents, while FIYTA’s gold watch sparkled like wearable art on models’ wrists.
“This partnership isn’t just about design—it’s about storytelling,” shared FIYTA’s lead designer. “Every curve of the butterfly, every fragment of shell, carries the soul of Chinese craftsmanship. By blending it with NMTG’s innovative spirit, we’re writing a new chapter for non-heritage culture.”
