OUR STORY
FIYTA founded in 1987
means "flying in the sky", is one of the world's top three aerospace watch brands. We draw infinite inspiration from mankind's courageous exploration of space, interpreting the aesthetics of "space" with watches that are both professional and aesthetically pleasing.
Since its inception, FIYTA has upheld the precision craftsmanship originating from aviation, continuously introducing innovative products with distinctive aesthetic inspiration, dedicated to delivering a richer wrist aesthetic experience to every wearer.
China’s First Listed Watchmaker
In 1993, FIYTAmade history by listing on the Shenzhen Stock Exchange (Stock Code: 000026.SZ), becoming one of the first companies to go public in Shenzhen. As the only listed watchmaker in China at the time, this milestone solidified FIYTA’s position as an industry pioneer and a symbol of precision, innovation, and national pride in horology.
Today, FIYTA continues to redefine timekeeping, merging tradition with cutting-edge technology. Its legacy as a trailblazer remains unshaken.
Professionalism and Innovation
FIYTA's dedication to watchmaking craftsmanship consistently adheres to rigorous standards, and it has accumulated advanced proprietary technologies through countless experiences in movement design and manufacturing. It has garnered a total of 14 design awards, including the German Red Dot Design Award and secured 15 patents. Additionally, FIYTA has played an active role in revising international industry standards.
Space-Grade Precision
In 2000, FIYTA proved its extraordinary craftsmanship when its timepieces triumphed in rigorous blind tests conducted by China’s aerospace authorities. Recognized as an Official Partner of China’s Space Program, FIYTA has since embodied the spirit of exploration, precision, and national pride.
From Shenzhou-5 onward, FIYTA chronographs have accompanied Chinese astronauts as essential timing instruments—both in critical ground training and historic space missions. Every second of China’s cosmic milestones has been measured with unwavering accuracy, a testament to FIYTA’s space-grade engineering.
Brand Upgrading - Milan Fashion Week
In recent years, FIYTA has been committed to the comprehensive upgrade of its brand image based on this foundation. Through movie collaborations, celebrity endorsements, cross-border IP partnerships and other means, it adopts a more youthful approach to marketing, attracting global young consumers and spreading brand stories and cultures.
In 2024, FIYTA's small gold watch and the "HUI" brand jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.
International Awards We Have Won
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