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Inspired by China’s intangible cultural heritage of luódiàn(or mother-of-pearl inlay), FIYTA’s latest masterpiece reimagines this ancient art form through a modern lens. 

In November 2024, FIYTA made its appearance on the NASDAQ screen in Times Square, New York, USA, showing the world the elegance of Chinese brands.

This is a tourbillon watch with rich "expressions". The concept of the case comes from the helmet of an astronaut. 0.4 mm), the three-dimensional effect is very strong. The two...

In 2024, FIYTA and the "HUI" jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion....

In 2011, the FIYTA brand was invited to occupy Hall 1 of the renowned Swiss Baselworld International Watch and Jewellery Show, becoming the only Chinese international brand in the hall,...