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Inspired by China’s intangible cultural heritage of luódiàn(or mother-of-pearl inlay), FIYTA’s latest masterpiece reimagines this ancient art form through a modern lens. 

In November 2024, FIYTA made its appearance on the NASDAQ screen in Times Square, New York, USA, showing the world the elegance of Chinese brands.

This is a tourbillon watch with rich "expressions". The concept of the case comes from the helmet of an astronaut. 0.4 mm), the three-dimensional effect is very strong. The two eyes are piercing, and while it is running, the expression changes accordingly. The left indicates the hour, the right indicates the minute, and the six o'clock position is the tourbillon device, which rotates once per minute. This change in anthropomorphic expression gives the watch the power of spirituality and life, and at the same time interacts and connects with the wearer. Equipped with the self-developed tourbillon movement F192, the large pendulum in the form of the spaceship return capsule has a high automatic winding efficiency, and the power reserve reaches 80 hours, ensuring stable and continuous travel time. The case is made of metal grade 5 titanium, which is characterized by light weight, hardness, and avoiding skin allergies of the wearer. The diameter of the case is 44mm, the thickness is 12.5mm, and the unfolded length of the watch is 260mm. With a strap combined with silicone and leather, it is strong, soft and durable. The curved side of the watch greatly improves the wearing comfort.In addition to this tourbillon watch, there are many other regular models in the series. The simple and handsome high-end sports watch style of the whole series is generally recognized by the market and customers. The interesting design satisfies the timing function and also brings you a pleasant experience.

In 2024, FIYTA and the "HUI" jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.

In 2011, the FIYTA brand was invited to occupy Hall 1 of the renowned Swiss Baselworld International Watch and Jewellery Show, becoming the only Chinese international brand in the hall, rewriting the history of the absence of Chinese brands in the venue.