OUR STORY
FIYTA founded in 1987, means "flying in the sky", is one of the world's top three aerospace watch brands. We draw infinite inspiration from mankind's courageous exploration of space, interpreting the aesthetics of "space" with watches that are both professional and aesthetically pleasing.
Since its inception, FIYTA has upheld the precision craftsmanship originating from aviation, continuously introducing innovative products with distinctive aesthetic inspiration, dedicated to delivering a richer wrist aesthetic experience to every wearer.
Professionalism and Innovation
FIYTA's dedication to watchmaking craftsmanship consistently adheres to rigorous standards, and it has accumulated advanced proprietary technologies through countless experiences in movement design and manufacturing. It has garnered a total of 14 design awards, including the German Red Dot Design Award and secured 15 patents. Additionally, FIYTA has played an active role in revising international industry standards.
“The Watchmaking Wizard”
Éric Coudray is frequently considered a watchmaking genius. He participated in the design of Arthur King conceptual wristwatch for MOONYANG (a high-end watch brand from FIYTA Inc.)
Brand Upgrading
In recent years, FIYTA has been committed to the comprehensive upgrade of its brand image based on this foundation. Through movie collaborations, celebrity endorsements, cross-border IP partnerships and other means, it adopts a more youthful approach to marketing, attracting global young consumers and spreading brand stories and cultures.
2024 Milan Fashion Week
In 2024, FIYTA's small gold watch and the "HUI" brand jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.
Collaborations with Influencers
In 2024, FIYTA's small gold watch and the "HUI" brand jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.
Brand Upgrading
In recent years, FIYTA has been committed to the comprehensive upgrade of its brand image based on this foundation. Through movie collaborations, celebrity endorsements, cross-border IP partnerships and other means, it adopts a more youthful approach to marketing, attracting global young consumers and spreading brand stories and cultures.
2024 Milan Fashion Week
In 2024, FIYTA's small gold watch and the "HUI" brand jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.
Collaborations with Influencers
In 2024, FIYTA's small gold watch and the "HUI" brand jointly appeared on the Milan Fashion Week, blooming once again on the world stage, showing a collision of tradition and modernity, crossover and fashion.
Our store
Nowadays, the international map of FIYTA brand has covered 29 countries and regions, such as the UK, France, Australia, etc., with more than 3000 boutique retail stores around the world, which are widely loved by people.
